The perfect mix of Buying & Brand.

Looking for strategic support for your brand - whether it’s redefining your product mix, or designing a seamless customer experience, The BB Mix can help.

I focus on what really matters: growing your brand, building customer loyalty, and creating a retail strategy that works - without the guesswork.

Hey, I am Jodie.

The founder of The Buying & Brand Mix.

Working with brands such as John Lewis taught me the power of putting the customer first – and how that focus drives both growth and profitability.

From shaping product ranges to delivering impactful omni-channel experiences, I’ve helped build brands that customers trust and return to.

Now, I’m using that experience to support emerging brands – with simple, effective approaches rooted in your story, your customer, and the experiences that drive results.

Buying and Brand Consultant. Growing your brand. Range review and brand management

Strategic support for your brand.

Colorful clothes hanging on a rack in a minimalist setting.

Range building & buying strategy

From sourcing and supplier negotiations to pricing and profitability analysis, we ensure your product mix drives sales and brand growth.

Person sitting on floor with laptop and color swatches, involving creative design work, on a carpet.

Brand management & customer experience strategy

We help brands create seamless customer experiences that drive loyalty and sales. From brand positioning to retail execution, we ensure every touchpoint works together to strengthen your brand and connect with your audience.

I’m here to help.

Let's connect for a complimentary (no pressure) 20-minute introduction call to explore how we can work together.

Whether you need support for a one-day project or ongoing strategic partnership, I'm invested in helping you achieve your goals.